Event Details
The call for chapters for the book "Communication Design and Marketing: A Multidisciplinary Approach” is now open.
This book will be be published in the Springer Series in Design and Innovation. Previous editions (2019, 2020, 2021, 2022) have been indexed on SCOPUS.
The book will be edited by Nuno Martins, Sérgio Dominique-Ferreira, Daniel Raposo and Catherine Prentice. This book will be submitted to SCOPUS and Web of Science indexation.
Submission Guidelines
Submission Deadline: December 31, 2022
Notification: Until February 10, 2023
Submission of accepted papers (Camera-ready): March 15, 2023
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All authors should take into account the following conditions:
1) The chapter must be written in English.
2) The abstract must have 150 to 200 words, and the remaining text a minimum of 4000 words and a maximum of 7000 words (except bibliography) and must be formatted in the template provided here
3) The chapter title and text should be original. The final document will be analysed by a plagiarism check software, and the overall level of content repetition (plagiarism or self-plagiarism) must be lower than 20%. Therefore, you may not copy or transcrib entire paragraphs to this new chapter. Also, you should try not to use too much direct citation and privilege indirect citation (using paraphrases and identifying the respective authors).
After submission, the chapter will undergo a reviewing and approval process by our Scientific Committee.
We hope you share our enthusiasm and interest in publishing in this book from the Springer Series in Design and Innovation.
Submission link:
Chapter submission in English until December 31, 2022 (already formatted in the template provided in the link above) through this link:
https://easychair.org/conferences/?conf=design-marketing2023
Book presentation
The various channels of communication and interaction have undergone important evolutions in recent years, translating into growing challenges in the work of designers and marketers in the design, strategy and management of solutions. Design and Marketing are complementary areas of knowledge, which traditionally cooperate in brand building and strategic business management, but are not always considered together in research.
In this sense, it is important to know relevant scientific contributions originating from these two areas, which show a broader - and therefore more reliable - perspective of brand communication.From a marketing perspective, developing a competitive product requires an appropriate design.
In digital products and services, UI and UX Design play a key role in customer engagement, customer experience, customer satisfaction, loyalty behaviours, and innovation.The biggest companies and organizations are known for their ability to combine appropriate design principles with the best marketing practices. As so, this book proposal intends to cover this gap, providing literature and empirical cases to support the importance of combining design and marketing in business management.
List of Topics
- Business Opportunities in digital environments
- Branding and Identity
- Methodological approaches in Design and Marketing
- Omnichannel and customer touchpoints
- Design and Marketing for society and citizenship
Book Editors
Nuno Martins – Research Institute for Design, Media and Culture, School of Design, Polytechnic Institute of Cavado and Ave, Portugal
Sérgio Dominique Ferreira – Applied Management Research Unit (UNIAG), School of Hospitality and Tourism, Polytechnic Institute of Cavado and Ave, Portugal
Daniel Raposo – Polytechnic Institute of Castelo Branco, CIAUD, Portugal
Catherine Prentice – University of Southern Queensland, Australia
Contact
All questions about submissions should be emailed to des.mark.books@gmail.com
When
Location
- book in the Springer Series in Design and Innovation
