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PRODID:-//Design Research Society//Silkstart Technology Inc.//
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SUMMARY:Brand Design Conference 2018\, London
DTSTART;TZID=Europe/London;VALUE=DATE-TIME:20180921T010000
DTEND;TZID=Europe/London;VALUE=DATE-TIME:20180922T230000
DTSTAMP;VALUE=DATE-TIME:20180507T195709
UID:5af0af95fdba4b65d7af34ba
DESCRIPTION: The aim of this design-led conference is to establish a new 
 forum for brand research and discussion\, putting Design (both as a 
 process and a humanist approach) at its core as one of the most relevant 
 disciplines of branding itself. It is expected that inter and 
 transdisciplinary aspects of design-led branding methods\, approaches and 
 experiences can be discussed. The conference seeks mainly to focus on the 
 vital and underrepresented role of Design theories and practices in 
 Branding\, unveiling Design&rsquo\;s potential to create brands and the 
 wider impact of Design in Branding. It will address the role of Design in 
 brand-oriented innovation processes\, the emerging forms of brand design 
 practice\, and the possible links between design researchers and 
 practitioners to learn from each other\, creating better opportunities for
  emerging designers. 
LOCATION:University of West London\, London\, UK
PRIORITY:5
URL:https://www.designresearchsociety.org:443/events/brand-design-
 conference-2018-london
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