Designing for behaviour change is seen as a potent way to tackle some of the biggest problems in the world around us. Already, approaches derived from the concept have enabled us to recycle, heat more efficiently, increase our exercise patterns, and remind us to take our medication. The Behaviour Change Special Interest Group offers a forum for discussion about design for behaviour change as a driver for sustainable innovation.
This SIG takes a broad focus on the understanding, theories, mechanisms and applications of design for behaviour change across various domains of design to understand the impact of design on people’s lives as well as on their relationships with each other and the planet. Examples of relevant current research from within the organising group include Design for Mindful Design, Socially Responsible Design, Design with Intent, Persuasive Technology, to name but a few.
Behaviour change is of increasing interest to design to understand the impact of design on people’s lives as well as on their relationships with each other and the planet. It is timely because of the current focus on design for behaviour change, which already brings together a number of DRS members and will do so increasingly.
If you are interested in joining the Behaviour Change SIG please contact Kristina Niedderer.
Further details are available on our SIG website: www.behaviourchange.eu
Follow us on Twitter at: @behaviorchangeu